Livemint : Fine jewellery brand Hazoorilal Legacy appoints Tara Sutaria as celebrity endorser

  • Hazoorilal Legacy’s new campaign comprise of still images and videos of the actor wearing multiple jewellery pieces of the brand
  • Started by Hazoorilal Narang 67 years ago, the brand’s first store ‘Hazoorilal and Sons’ was established in 1952 in Dariba colony of the Chandni Chowk area in Old Delhi

New Delhi: New Delhi based fine jewellery brand Hazoorilal Legacy on Monday has announced the appointment of Bollywood actor Tara Sutaria as their brand ambassador. The 23-year old actor, who made her debut in teen drama Student of the Year 2, has shared brand’s 2019-20 campaign on her Instagram page.

“It’s an immense pleasure for Hazoorilal Legacy to have Tara as the face of our brand. Her beauty and talent as an actor, singer and a performer added exuberance to each shot, perfectly highlighting and complimenting the brand’s legacy,” said Ramesh Narang, director, Hazoorilal Legacy.

The new campaign comprise of still images and videos of the actor wearing multiple jewellery pieces of the brand.

“Tara’s freshness and charm made her instantly appealing to us as a brand. Her charisma and confident persona oozes in every frame making her a delight to watch. She’s the one to look out for and Hazoorilal Legacy is excited to be a part of this journey,” added Rohan Narang, managing director, Hazoorilal Legacy.

Started by Hazoorilal Narang 67 years ago, the brand’s first store “Hazoorilal and Sons” was established in 1952 in Dariba colony of the Chandni Chowk area in Old Delhi. He shifted the business to Defence Colony in 1972 and after 14 years he moved further into South Delhi with stores located in Greater Kailash I in 1986. Now in its third generation, Ramesh Narang and Rohan Narang continue his legacy and nurture his vision at the Hazoorilal Legacy stores in South Extension II, New Delhi and Gold Souk in Gurugram with an international presence through fine jewelry exhibitions.

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